Co-founded by Vivek Ramaswamy, Strive's new Dallas-based unit aims to offer financial independence by incorporating Bitcoin into client portfolios.
Strive Enterprises, the asset management firm co-founded by Vivek Ramaswamy, announced the launch of a new wealth management division on November 1 that will incorporate Bitcoin (BTC) into client portfolios. According to the press release, this initiative is designed to provide a hedge against anticipated long-term economic challenges such as inflation, high fixed-income yields, ongoing geopolitical tensions, and tight monetary policies.
Strive views Bitcoin as a resilient asset capable of withstanding global debt issues and economic instability. Ramaswamy commented:
“Strive was established to counter the corporate trend toward ESG. We’re advancing that mission with wealth management focused on financial independence.”
The company also announced its expansion, relocating its headquarters from Ohio to Texas, with the new division based in Dallas.
The launch of Strive’s wealth management division comes on the heels of a $30 million Series B funding round led by Cantor Fitzgerald, part of the firm’s broader growth strategy.
CEO Matt Cole emphasized that Bitcoin’s inclusion in portfolios is intended to help clients mitigate risks associated with rising yields and geopolitical instability. He added:
“We view Bitcoin as a tool for financial resilience.”
The division will be led by investment management veterans Gary Dorfman and Randol Curtis, who bring extensive experience from firms like Sanford C. Bernstein and Morgan Stanley.
Strive has built its brand by offering alternatives to traditional ESG-focused investing, promoting a “pro-capitalist” approach that appeals to investors seeking maximum value without ESG constraints.
Ramaswamy, who is also an advisor in former President Donald Trump’s 2024 campaign, has been a vocal supporter of Bitcoin, considering it an important counterbalance to the US dollar and a way to hold the Federal Reserve accountable, preventing currency manipulation.
He has stated that Bitcoin allows individuals to “opt out of the broken financial architecture created by the US Federal Reserve system.” Ramaswamy’s work with both Strive and Trump’s campaign underscores his commitment to redefining American financial and corporate governance. He added:
“This is a pivotal moment to launch a pro-capitalism wealth management service focused on genuine financial freedom, with Bitcoin as a central portfolio component.”